Over the last year, Rangers have dominated Celtic and Scottish football on the pitch – but that superiority has been further outlined off the pitch by Spanish based marketing specialists, Deportes&Finanzas (Sport&Finance).
The D&P Twitter account is dedicated to all things football, social media, marketing and outreach.
Crucially, they specifically monitor and report on engagement and interaction on clubs’ various social accounts.
As can be seen below, Rangers have reaped massive rewards from the culmination of the Scottish Premiership title success and the increase in content as well as consumption over the ‘Trophy Day’ spectacle.
For the month of May, the Scottish champions had 7.07 million interactions with Old Firm rivals Celtic trailing far behind.
๐ฒโฝ๐ดโช๐ต @RangersFC ,scottish football club with the highest social media engagement during may 2021!
๐,๐๐๐ of interactions!๐๐#twitter #instagram #facebook #youtube #tiktok ๐ด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ pic.twitter.com/IM42iIq2U3
— Deportes&Finanzasยฎ (@DeporFinanzas) June 8, 2021
This may seem trivial to many but these numbers matter.
Engagement drives activity, which in turn drives interest and enthusiasm which can manifest via subscriptions or merchandise purchases.
There is the obvious boost to branding and reputation as Champions which shoots up growth with a further incentive to come in the form of Champions League exposure.
As credited by D&P, the measurement is taken across Facebook, Twitter, Instagram, YouTube and TikTok in what is a great win for the media department at Ibrox.
Glory
One particular feature that remains unsurprisingly popular is the ‘Trophy Presentation’ feature from Rangers TV – available below on Rangers YouTube – which followed the last game of the season on 15th May against Aberdeen.
The numbers watching that footage will continue to roll in for quite some time, as supporters relive the glory of James Tavernier hoisting the Premiership crown aloft, followed by the celebrations of the rest of the Gers squad and staff on that memorable day.