Date: 10th June 2021 at 5:37pm
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Rangers has announced another brand partnership, this time with the reward-based digital platform Fantastic Fanatics. 

It is a venture that will bring incentives for fans via purchases from everyday high street shopping brands which in turn will generate funds toward the club.

The club statement included remarks from commercial and marketing director James Bisgrove on the latest link-up:

“We believe this new partnership will be well received by Rangers global fan base – who can directly access products and services from the likes of Sky, BT Sport, B&Q, Currys PC World and with international travel hopefully about to resume, the likes of Qatar Airways, Etihad Airways & Jet 2 Holidays .”

Meanwhile, Fantastic Fanatics director Barry Munro spoke on how the initiative works:

“Fantastic Fanatics delivers a new revenue stream to football clubs at no cost to the club or their fans, who simply shop as normal online or in-store.”

“The technology gives fans access to offers from hundreds of retail, leisure and hospitality partners, and each time they buy with their registered everyday debit or credit card, the club receives a commission.”

To coin a phrase from another well known retailer, every little helps.

A growing list of brands and products are now ‘partners’ of the club but as long as the the culture of the club is respected and the focus remains on the pitch, there is scope for neccessary fund raising and elevation of the Rangers brand.