Rangers secured their 55th title some eight weeks ago and also completed another successful run to the last 16 of the Europa League, but, the victories haven’t just been on the pitch.
The commercial team at Ibrox has been working flat out this season to ensure that the financial blackhole caused by the loss of fans attending fixtures isn’t as sorely felt as it could have been with the number of sponsors and partners nearly doubling this season.
The latest – Biowave – will see it’s name emblazoned across the chest of the Rangers Women’s team’s shirts from next season and have also taken up a prominent place on the Copland and Broomloan Road stands which, as reported by Football Insider, football finance expert Kieran Maguire is the latest sign that the club is very much in vogue:
“Sponsors want to be seen. It really is that simple.
“This gives them that opportunity. With the logo being replicated at Ibrox, that’s a good sign.
“With them playing Europe, therefore, that gives sponsors extra visibility.
“In addition, we’ve seen them sign a huge number of deals this season, and you have to take your hat off to them for that.
“Rangers are a club who are in demand.”
It isn’t just down to the success on the pitch that has seen this transformation, having Steven Gerrard as manager is a huge draw and one that the commercial team appears to be taking advantage of, when you compare who is in charge across the other side of Glasgow just now, it really isn’t much of a comparison is it?
Vital Rangers Young Player of the Year
We won’t see the full benefits this season due to the obvious shortfall that the lack of fans will bring but going forwards, the template has been set for how we should be run and as Maguire rightly says, we are very much a club “in demand”.