James Bisgrove can be accused of a few things, however, one thing he isn’t guilty of is missing a trick when it comes to squeezing every last available penny out of a lucrative project.
Winning the Scottish Premiership last season would have landed Rangers millions in prize money but the additional revenue made from merchandise could well be enough to cover the cost of a new signing, likewise, the latest initiative based on the title triumph.
“Relentle55” is a 90 minute film including interviews with players, management staff and fans alike as the journey back to the top is documented, available to buy on Rangers TV, it is sure to provide a decent boost to the Gers coffers, something that football finance expert, Kieran Maguire, has hailed as a smart piece of business, as told to Football Insider:
“It’s a clever way of monetising at every turn.
“It’s these marginal profits that all add up. We’ve seen that Rangers are on the money when it comes to things of this nature.
“Nobody is forced to buy it, but I’m sure Rangers fans would love to own a copy because it was a season that gave them so much joy.
“They didn’t just win the league, they absolutely walked it. They were incredible to watch, too.
“No matter what the club is, you always want a memento of something that is so fantastic for your club.“
That the club is following up the release of the film with one on the Barca Bears and the 1972 European Cup Winners’ Cup shows how switched on the commercial department is nowadays as we approach the 150th anniversary celebrations, at £4.99 a pop, you can guarantee that fans will queueing up to download both productions.
At a time when every little helps, an extra million pound or two is greatly appreciated whilst also providing the fans with mementos of two achievements that will go down in the club’s history.
The title of the film is very apt in that it is a mantra that runs throughout the club, striving for perfection in very department, not accepting second best – it’s what being a Ranger is all about.