Date: 9th May 2021 at 11:00am
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Rangers announced yet another lucrative commercial deal this week, however, it was with a familiar face after 32Red were confirmed as continuing to be the club’s on-shirt sponsor alongside sister company Unibet – a deal which is now one of the longest running partnerships in British football.

Speaking to Football Insider, finance expert Kieran Maguire, believes that it is yet another excellent piece of business and one that is on a par with the Premier League:

“It’s good for all concerned,”

“They sponsor quite a few clubs in both England and Scotland, 32Red. They have Derby and Preston as well.

“I think the issue with Rangers is trying to work out who a good benchmark is.

“This fee is more than most clubs in the Championship will be getting because they have the benefit of that big fanbase. Their volume of shirt sales is amazing.

“If 32Red are getting that exposure in the Champions League, it will be very good value for them.

“The lowest front-of-shirt sponsor deals in the Premier League tends to be around £1.5m.

“So for Rangers to get it to that level despite the Premier League getting much more attention than Scotland is impressive.”

It’s another indicator of Rangers being back where they belong, amongst the biggest in Britain and an attractive proposition for companies across the country.

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Exposure in the Champions League will only further serve to enrich our profile opening up the market to brands that previously wouldn’t have looked twice at us – we are back, both on and off the pitch and we have a commercial department making the absolute most of it.