Rangers commercial team are more than taking advantage of the side’s recent on-field success and, after a stuttering start, Castore are finally impressing as the merchandise partner.
Their latest release – a commemorative home shirt – has been snapped up in it’s thousands which means only one thing, more money in the coffers, and football finance expert, Kevin Maguire, believes that it can only be a success for everyone involved, in an interview with Football Insider.
“On a standard deal, clubs are usually on seven per cent. So what happens is you agree a fee for manufacturing your kit and then agree on a percentage on top of that fixed amount.
“I imagine that for this particular kit, Rangers will be demanding a higher percentage, and rightly so. I’d also anticipate that people will be fighting over getting them.
“This is something that Rangers fans have waited a long time for. It’s not cheap but as a memento, I can only imagine that fans will be very keen to get their hands on them.
“Castore made some mistakes nine months ago but I think they’ve learned from them.”
The partnership with Rangers is Castore’s first venture into football and they – unfortunately – learned the hard way, yes, there were teething problems that couldn’t be helped, such as the small issue of a global pandemic, but they now have an idea of the scale and demand that will be met every season.
Rangers fans really have gone above and beyond without being able to get to games, investing their hard earned cash into anything they can get their hands on, knowing – for the first time in years – that the money goes where it is needed most, to the club.