Start as you mean to go on.
That was Rangers mantra last season starting on the first day at Pittodrie.
One game at a time, a renewed focus and a determination to do better got the job done and in some style.
Now that his team are defending champions, the Ibrox boss has declared their bottle for battle to the rest of the league, with a message that they won’t give up their Scottish title crown without a fight.
Steven Gerrard told Rangers official champions souvenir magazine:
“I feel really optimistic and excited about the future at Rangers”.
“I want us to defend this championship with our lives and also attack 2021/22 with everything we have got, with hopefully all our fans back at Ibrox and at away games if the coronavirus restrictions allow for that.
“But for me, that is what being at this club is all about – it is about success, trophies and keeping that hunger and consistency moving forward.”
“That hunger is either in you or it is not and I think the day when I don’t feel it is in me is the day I won’t get involved in football or I’ll call it a day.”
Gerrard’s Rangers have had a sweet taste of success, domestically, and they want more – in Europe, they need to find another gear.
Both ‘arenas’ have distinct challenges and separate tangible targets.
Can the Premiership champions end their cup hoodoo in the new term and can they burst into the promised land of the Champions League?
The ultimate prize in the upcoming season is the automatic Champions League group stage berth that would come with retaining the title.
If Gerrard can somehow lead his side to back to back appearances at Europe’s top table, his legacy will be more than secured, even though 55 takes care of that one to be honest.
By that stage the Liverpool legend’s Ibrox contract will be nearing its end, 5 years of steady progress in Europe with a Champions League return secured would be transformative for Rangers on and off the pitch.
That is the challenge, that is the goal and that is what hunger and consistency can achieve.