It is fair to say that this Rangers promo video has been very well received.
Earlier tonight, the creative content was launched across the club’s social media channels for the purpose of boosting awareness od season ticket renewals – with a looming deadline of 17th May.
The faux group chat depicted shows messages between players and staff, from revelling in the Premiership success to eagerly looking forward to the return of fans inside Ibrox stadium.
🎟️ Renew your 21/22 Season Ticket today.
📲 Only one week to go. Get in the group chat and remind your mates!
👉 https://t.co/m3JU1JTmlX pic.twitter.com/QF80lcjqJb
— Rangers Football Club (@RangersFC) May 10, 2021
‘Get in the group chat and remind your mates’ – It does exactly what it says on the tin.
Effective, direct, viral marketing.
Some of the responses from fans on Twitter have been very appreciative:
@ohitssteely – Well played Rangers, well played
@bobbi_cairns – This is tremendous!
@DennyFord5 – Class. Love it
@WullieAllison – outstanding yet again rangers Twitter never disappoints
@scottmcauley1 – jimmy bell mentions is what we live for
Check the battery level 😆 🏆 https://t.co/lduJpmLKUJ
— Graeme Hanna (@graeme818) May 10, 2021